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nationwide practice  ·  marketing engineering

We compile
strategy into
systems.

A founder-led practice operating at the intersection of marketing strategy and technical build. We don't hand you a deck. We hand you something that runs — attribution infrastructure, automation pipelines, deployed dashboards, live systems.

Start a Session  → How we work
Founder-to-founder. No account managers,
no subcontract chain, no junior handoffs.
~/dgtl_sunrise/compile.sh
// INPUT
📄 positioning .strategy
📊 audience_segments .json
🔒 compliance_constraints .lock
⚙️ offer_architecture .yml
$ compile --deploy
// OUTPUT
acquisition_system .live RUNNING
attribution_graph .live RUNNING
automation_pipeline .live RUNNING
ops_dashboard .live RUNNING
01  /  the thesis

Decks don't run.
Systems do.

Strategy without infrastructure is a PDF aging in a shared drive. The work that actually moves a number is the work that compiles — positioning, segmentation, and offer architecture translated into things that execute on their own.

The unifying skill here is marketing engineering: thinking about audiences, channels, and systems with the same precision a software team brings to a production deployment. Versioned. Observable. Owned.

01
The spec is not the deliverable
Most agencies sell you a recommendation. We sell you the build. The deliverable isn't a strategy doc — it's a working system you can log into the next morning.
02
One operator, start to finish
The person who scopes the work writes the prompts, wires the integrations, and ships the artifact. No handoffs. No telephone game. No surprises in month three.
03
Diagnostics before commitments
Every engagement starts with a paid diagnostic that stands alone. You see exactly what's broken and what it costs before committing to a build.
02  /  practices

Three disciplines.
The same standard.

The same compile model applied to three surfaces. Each begins with a paid diagnostic and ends with a system you operate — not a memo you file.

01 Primary
Regulated
Fintech
strategic marketing for compliance-bound institutions

Acquisition strategy for banks, lenders, and fintech operators where every line of copy lives under UDAAP, FCRA, and Reg Z. Audience segmentation, funnel architecture, creator programs, and the attribution infrastructure to prove it worked.

// capabilities
Audience segmentation & ICP modeling
Compliance-aware acquisition funnels
Creator & affiliate program design
Multi-touch attribution infrastructure
Performance reporting & review cycles
NDA-friendly engagement structure
02 Core
AI Operations
Architecture
map the bleed. build the fix. operate the result.

We map how the business actually runs, find where time and money are bleeding out, and build the AI systems that close the wound. Starts with a paid current-state audit. Ends with a live operating layer that runs on its own and reports back.

// stack
Current-state operational audits
n8n workflow orchestration
Airtable databases & schemas
Claude API agents & prompt stacks
Lovable operator dashboards
In-person kickoff & handoff
03 Regional
Local Business
Growth
enterprise strategy at small-business velocity

Fast websites, local SEO, paid search and social, and positioning for small and mid-size businesses in North Idaho and the greater Inland Northwest. Same operator, same precision — scoped to the cadence and budget a local owner can actually run.

// deliverables
Flat-fee websites on GitHub + Cloudflare
Local SEO & map-pack optimization
Paid search & social campaigns
Brand and positioning workshops
Ongoing content & site maintenance
Coeur d'Alene · Spokane · Inland NW
03  /  how it runs

A four-stage
pipeline.

Every engagement — fintech, operations, or local — follows the same compile model. The diagnostic is paid and stands alone. You never commit to a build you haven't had a chance to evaluate first.

STAGE 01
Audit

Paid current-state diagnostic. We map what's actually running, name the bleed, and define the system worth building. Standalone deliverable.

STAGE 02
Architect

Design the system. Schemas, integrations, prompts, copy, channels, attribution. A blueprint your team can review and your CFO can budget against.

STAGE 03
Build

Compile. Wire integrations, deploy automations and dashboards, ship the site, light up attribution. Real artifacts in version control.

STAGE 04
Operate

Retainer earned, never pre-pitched. We operate the system, instrument what matters, and iterate against the numbers it reports back.

04  /  operator

Built by the
person you talk to.

Noel Churchill, founder of DGTL Sunrise
// operator.portrait connected
Noel Churchill
// founder  ·  operator  ·  sole point of contact

Noel founded RainbowOPTX — a sunglasses brand built from zero to eight figures with no outside funding, almost entirely on creator marketing and Meta ads — and exited in 2025. The operating muscles built running a DTC brand under real margin pressure power every DGTL Sunrise engagement.

He's a technical power user who works in terminal, deploys his own code, and treats AI tools as production infrastructure rather than novelty. The same person who scopes the work writes the prompts, wires the integrations, and ships the artifact.

DGTL Sunrise is run as a deliberately small founder-led practice. No account managers. No subcontract chain. The ceiling on quality is the ceiling on one operator's full attention — and the work is scoped accordingly.

Background
Founded, scaled, and exited RainbowOPTX — a consumer brand built to eight figures with no outside funding.
How it works
One operator on every engagement. The person you talk to in the first call is the person who builds the system.
Where we work
Nationwide. In-person kickoffs available for North Idaho and Inland Northwest clients.
05  /  start a session

What are you
trying to compile?

Tell me what's bleeding — the funnel that won't attribute, the operation that won't scale, the local presence that won't show up. If there's a system worth building, I'll scope a diagnostic and we'll find out together.

Email Noel directly  → 858.354.3666
session.new — inbound
noel@dgtl:~$ ./initiate --inbound
email noel@dgtlsunrise.com
phone 858.354.3666
response same business day
location based in the usa
[i] all engagements begin with a paid diagnostic.
[i] decks/ directory empty — by design.